{Sticker Shock Campaign} Enterprise High School

In  Spring 2011, youth from Enterprise High School’s Friday Night Live Chapter, studied the issue of underage drinking in the Enterprise area.  In March, they completed assessments of six local businesses that hold off-sale liquor licenses.

The next step of their project was to recognize those businesses that are striving to prevent the sale of alcohol to minors. The following is a list of some of the observations made by the youth during the store assessments:

  • Non-alcoholic energy drinks displayed next to alcoholic energy drinking (children could take an alcoholic energy drink instead of non-alcoholic)
  • Alcohol displayed in the lower portion of coolers (at the eye-level of young children).
  • Alcohol displayed in coolers that share an open common wall with non-alcoholic beverages (children could reach in the cooler containing soft drinks and reach through to the alcoholic beverages)
  • Advertisements for alcoholic beverages at or below the mid-line of coolers (at the eye-level of young children).
  • Cases of alcoholic beverages stacked on the floor with cases of sodas or in the middle of store for easy access
  • Very small or no signs by the cash register/cooler doors/front door reminding customers that the store doesn’t sell alcohol to anyone under the age of 21
  • Items that appeal to children used to advertise alcoholic beverages (for example, balloons with the name of an alcoholic beverage on them)

The youth believe if the stores were willing to voluntarily change those items listed above that pertain to their store, the stores would be helping to make a statement that the community supports the youth in their efforts to make alcohol less attractive to teens. Certainly, it is only when we all work together that we can change youths’ attitudes about alcohol.

After the youth released their findings to the businesses they were able to go back to one business and conduct a “Sticker Shock” Campaign. Youth placed bottle hangers and stickers on alcoholic products in the store. Prevention facts about underage drinking and consequences of providing alcohol to minors were printed on the bottle hangers and stickers. The bottle hangers were placed on one bottle in a six-pack of beer or on a single bottle of alcohol. The stickers were printed on bright paper and were placed on the side of each case of beer.